Browsing by Author "Andika, Leo"

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    ANALYSIS OF ACER NOTEBOOK DEMAND
    (2013-05-06) Andika, Leo
    This research had done in Faculty of Economic University of Riau at December in 2012 until March 2013. The aimed of this research is to known some factors which influenced Acer notebook demand in Faculty of Economic University of Riau students environment. The data used in this research is primary data and secondary data with analysis of data method had done by descriptive quantitative analysis. The population in this research is all of students in Faculty of Economic University of Riau whice used Acer notebook, and the sample number of 98 students from the population with used Slovin formula. From the result of this research know that the factors which influenced Acer notebook demand in Faculty of Economic University of Riau students environment is it’s price, specification and brand loyality which intensed of demand especially acer notebook information technology. Hopefully to PT. Acer must be hard in pay attention and used the principal factors above in order to the consuments get satisfy be possessed the quality notebook with achieved relative price and have brand image in consuments circle.