Browsing by Author "Cepriadi"

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    Analisis Distribusi Pendapatan Petani Penerima Program Pengembangan Usaha Agribisnis Pedesaan (Puap) Dan Distribusi Pendapatan Petani Non Puap Di Desa Kualu Nenas Kecamatan Tambang Kabupaten Kampar
    (2017-11-27) Khaswaria, Shorea; Rosnita, Rosnita; Dewi, Novia; Cepriadi
    Tujuan dilaksanakannya penelitian ini adalah: (1) menganalisis pengaruh Program PUAP terhadap perbandingan distribusi pendapatan penerima PUAP dengan distribusi pendapatan Non PUAP di Desa Kualu Nenas. Penelitian telah dilaksanakan dimulai dari persiapan, pelaksanaan dan penyusunan laporan, proses penelitian ini dilaksanakan selama enam bulan terhitung dari bulan November sampai April 2011. Penelitian ini menggunakan purposive sampling dengan jumlah responden sebanyak 42 orang. Analisis data yang digunakan analisis Indeks Gini Ratio. Hasil penelitian diketahui ketimpangan pendapatan seluruh responden (petani PUAP dan petani non PUAP) adalah rendah, disebabkan oleh luas lahan yang dimiliki petani nenas tidak begitu besar, yaitu antara 0,5 – 4 ha lahan nenas, selain itu kesempatan untuk memperoleh pekerjaan selain budidaya nenas juga relatif sama proporsinya. Artinya tidak terdapat perbedaan nyata antara distribusi pendapatan penerima PUAP dan distribusi pendapatan Non PUAP. Berdasarkan hasil penelitian ini Program PUAP dianggap tidak membantu para petani untuk mengembangkan usahanya. Program Nasional Pemberdayaan Masyarakat Mandiri (PNPM Mandiri) dinilai belum tepat untuk merangsang kelembagaan petani di tingkat pedesaan dalam hal ini Gapoktan Tunas Berduri
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    ANALISIS KELEMBAGAAN PENYULUHAN PERTANIAN DI KOTA PEKANBARU
    (2013-04-16) Sayamar, Ery; Arifudin; Kausar; Cepriadi; Rosnita; Yulida, Roza
    Penelitian ini bertujuan untuk mengetahui pelaksanaan penyuluhan pertanian di Kota pekanbaru menurut pasal 13, 14, dan 15 UU No. 16 Tahun 2006 tentang Sistem Penyuluhan Pertanian Perikanan dan Kehutanan (UU SP3K). Metode penelitian dilakukan dengan cara survey, dimana wawancara semiterstruktur dilakukan kepada 30 orang responden, yang terdiri dari 15 orang dari Badan Peiaksana Penyuluhan Kota Pekanbaru dan 15 orang dari tiga Balai Penyuluhan Pertanian Kecamatan Kota Pekanbaru. Data yang terkumpul, ditabuiasi dan dianalisis secara deskriptif. Untuk menganalisis pelaksanaan pasal 13, 14 dan 15 UU SP3K di Kota pekanbam dengan bantuan Likert's Summated Rating (SLR). Hasil penelitian menunjukkan bahwa (1) Badan Peiaksana Penyuluhan Kota Pekanbaru telah melaksanakan fungsi dan tugasnya dengan baik sesuai dengan pasal 13 UUSP3K ;(2) Dengan belum terljentuknya Komisi Penyuluhan Pertanian Kota Pekanbaru, maka pasal 14 UU SP3K belum dapat dilaksanakan oleh Kelembagaan Penyuluhan Kota pekanbaru; (3) Sedangkan pasal 15 UU SP3K mengenai peran dari BPP, sudah dapat berjalan dengan baik.
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    Analisis Kepuasan Konsumen Terhadap Harapan dan Kinerja Bauran Pemasaran di Hypermart Mall Ciputra Seraya Pekanbaru
    (2013-07-27) Sitorus, Ratih Afriani; Restuhadi,Fajar; Cepriadi
    Hypermart is the only form of Hypermarkets in Indonesia's capital comes from national and to anticipate the development of other existing Hypermarket and multinational capital as Continent, Carrefour and Giant. Data analysis using quantitative descriptive method that is processed through SPSS version 17. characteristic of a significant age-related consumer product brand attributes and location Hypermart, where the consumer’s age and negatively associated with the very real marketing mix attributes as attributes of brand products. And for the location of the consumer age Hypermart has a significant relationship, where consumer’s age relate positively and very real. Consumer characteristics significantly related to income level to attribute product availability, product quality and brand of the product, where the level of consumer income and negatively associated with the real attributes of product availability and product quality. address the characteristics of respondents and very real negative correlation with the frequency of customer arrivals. Value in the study of consumer attitudes in the marketing mix Hypermart Mall Ciputra Seraya is located in Pekanbaru earned 309.14 good measurement scale
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    Analisis Pemasaran Bengkuang (Pachyrryzus erosus) di Desa Bukit Payung Kecamatan Bangkinang Seberang Kabupaten Kampar
    (2013-08-27) Harianto, Dedy; Edwina,Susy; Cepriadi
    This study was conducted in the village of Bukit Payung Sub of Bangkinang Seberang Regency of Kampar for 3 months. The purpose of this study was to determine the marketing functions performed by of marketing agencies, marketing channels, marketing margins, marketing costs, profit of marketing, and the efficiency marketing of yam in the Village of Bukit Payung Sub of Bangkinang Seberang Regency of Kampar. The research method used is a survey method with a total sample of 20 people yam farmers, as many as 3 people of middlemen and 10 people of retailers. The results showed that marketing functions are performed by the institutions involved in the marketing of yam farmers, middlemen, and retailers include exchange function, physical functions, and function facilities. Yam marketing channels in the village of Bukit Payung consists of 3 channels where total costs, margins and profits are greatest in marketing yam on the third line while the value of marketing efficiency can be concluded that the first marketing channels more efficiently than marketing channels II and III.
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    Analisis Pendapatan Agroindustri Lidah Buaya di kota Pekanbaru (Studi Kasus Usahaduta Purnama Aloe Vera) (The Case On Agroindustry Duta Purnama Aleo Vera)
    (2013-07-27) Syartunis; Cepriadi; Muwardi,Didi
    The objective of this research are (1) to study the activities of aleo vera in Pekanbaru city,(2) to know aleo vera agroindustry of duta purnama to observed from aspect technicand technology, management,financial and marketing (3) to know the problems and its solutions in agroindustry bussines expanding. This research was held in pekanbaru city Sidomulyo Barat subdistict Tampan Dislict for 3 month (from January 2013 until March 2013). The method in this research was study case method by using primer and secondary data. The result of this research showes that technic and tecnology aspect of aleo vera still use simple toolsin producing. There are two product aleo vera crispy and aleo vera drinks, which one each product through in many step. From the raw material to the marketing. Management aspect show that work system to used the business in team work system bettween business and worker, where the leader take of decide and supervisor operational activity still handled by business. Financial aspect know that net income of this business are Rp 1.322.413,33;RCR value is 1,43 for aleo vera crispy and income is Rp 5.934.736,66; RCR value is 1,83 for aleo vera drinks. It means that this business is proper to be continued and expanded because it can give profit to the industrialist. Marketing aspect showed that it’s distribution already reached until out of Pekanbaru part of distribution is helped by Disperindag and other ways.
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    Analisis Pendapatan Anggota Ued-Sp Dharma Bakti di Desa Gabung Makmur Kecamatan Kerinci Kanan Kabupaten Siak
    (2013-06-25) Rusdiyanto; Cepriadi; Maharani,Evy
    The purpose of this research is to analyze income UED-SP members Dharma Bakti. The site selection was based because UED-SP Dharma Bakti is one UED-SP which gained honors as Siak in 2009. The research was carried out more or less for 3 months, starting from the beginning of January 2012 until the end of March 2012. The method used in this study is a survey method. While the sampling is done by using purposive sampling. The amount of funds obtained by the respondents on average Rp.11.500.000. Statistical t-test results on the level of α = 5%, obtained t value is smaller than the t table so that Ho accepted and Ha rejected. The results showed Program UED-SP also did not affect the increase in the number of Palm Oil Production (TBS) at the receiver UED-SP program. Total average of palm oil production (TBS) before UED-SP programs is 58.200 kg/year, after UED-SP grogram total average is 56.437 kg/year. This is means that total production decrease of 1.763 kg/year. The age of oil palm plantations respondent has now reached twenty years, such as the condition is thought to be one cause of the low productivity of oil palm plantations. UED-SP program alsocan not affect the increase in operating income communities where the average receiver operating income before UED-SP program is Rp 66,969,492 per year, then after the program UED-SP average decreased to Rp 65,147,008 per year. Means a decline in the average income of 2,7%.
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    Analisis Usaha Dan Pemasaran Itik Pedaging Studi Kasus Di Kelurahan Sail Kecamatan Tenayan Raya
    (2013-06-26) Darliati; Cepriadi; Eliza
    Broiler breeding ducks has a promising future because of the demand for duck meat consumption is increasing. Cultivation of broiler duck faster than laying ducks. The problem faced is the problem of cost of production is high broiler ducks. With the high cost of net revenues to note that in the can so we can know whether or not this broiler breeding. The purpose of this study was to analyze the level of costs, analyze income level, analyzing the feasibility level, and analyze marketing and the problems faced by broiler duck farm in the Sail Village Tenayan Raya District. Number of respondents one person (Mr. Syaukani). Research methods using case studies. In analyzing the data used formulas net income, depreciation, BEP, PBP, NPV, B / C Ratio, IRR, channel marketing and marketing efficiency. The research concludes broiler breeding ducks feasible and developed as annual revenue of Rp 36,204,140,-, BEP Rp 27,184,382,-, PBP 3 years 7 months 7 days, NPV 18,519,968,- and IRR of 35.96%. Marketing channel is the channel I efficient among farmers to consumers. With the marketing efficiency of 103%. The problems facing farm broiler duck delay the arrival of seeds, weather problems and disease in ducks and broiler breeders usually do not meet the demand for duck meat.
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    Analisis Usaha Tani Bengkuang (Pachyrizisus erosus) di Desa Bukit Payung Kecamatan Bangkinang Seberang Kabupaten Kampar
    (2013-01-22) Rahayu, Yuli Puji; Cepriadi; Yusri,Jum’atri
    This study aims to determine the feasibility of yam farming income and constraints faced by farmers yam. The research method used is a case study and retrieval technique census respondents with a total population of 20 people yam farmers. The results showed an average of yam farming land in the village of Bukit Payung is 0.3 hectares. Total production costs of yam farming is Rp. 9.746.654/year, the revenue that the yam farmers Rp. 13.933.500/year, the income of Rp. 8.721.380/year and net profit is Rp.4.186, 846/year. The Value of Return Cost Ratio (RCR) from the analysis of yam farming is of 1.43 which means that farming is profitable and feasible to continue. Constraints faced by farmers in the farming yam production factors such as the price of seed is expensive, the more narrow the availability of land, marketing of yam which still rely on middlemen or toke and a rival with seasonal fruit.
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    The analysis of the lowland vegetebles income at Bahtera Makmur Kota village in Bagan Sinembah distrik Rokan Hilir Regancy
    (2013-04-26) Zupria, Ade Ika; Cepriadi; Yulida,Roza
    Bahtera Makmur Kota village is the central production of vegetables and the developing area of agribisnis in Bagan Sinembah distrik this research aimed at. 1)Finding out the production and income of vegetables fram bisnis at the research location. 2) Finding out whether the vegetables farm business is a proper business at Bahtera Makmur Kota village. The method used in this research is survey method. The primer data survey to the of farmers by using same lists of quetions in the quetioner. The average rates of vegetables production reahed by the farmers in each harverst time are Amanratus 2.351.25 bunches of Ipomea Reptana 1.429.17 bunches of Solamun Melongenae 5.50.2 kilograms of Vigna Sinnensis 891 kilograms of and 209.6 kilograms Capsicum Annum. The averrage of income earned from the products are Rp. 1.942.767 for the Amanratus, Rp. 1.759.250 for the Ipomea Reptana, RP.2.114.675 for the Solamun Melongenae, RP. 3.026.604 for the Vigna Sinnensis, and Rp. 5.132.104 for the Capsicum Annum.Finding out whether the vegetables, for the Amanratus 5,57 for the Ipomea Reptana 5,57 for the Solamun Melongenae 4,32 for the Vigna Sinnensis 6,63 and 7,96 for the Capsicum Annum.
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    Comparison Of Farmers Income Rainfed Ricelowland Riceof Tillage Systems And No-Tillagein Mukti Jaya Villagethe District Of Rimba Melintang Rokan Hilir Regency
    (2013-06-25) Nurjana; Cepriadi; Sayamar,Eri
    The research purpose to analyze the difference in cost, revenue, and efficiency of rice farmer tillage system and no-tillage system in Mukti Jaya village Rimba Melintang sub district Rokan Hilir regency. This research method using a disproportionate stratified random sampling method. The number of samples are 27 farmers where 15 rice farmers tillage system and 12 rice farmers no-tillage system. These results indicate that rice farming did by both group farmers was profitable, where total production cost of rice farmers tillage system is Rp.4,885,244.59 and total production cost of rice farmers no-tillage system is Rp.4,808,388.89 with the average income of farmers rice farming tillage systems is Rp.9,147,455.41 per hectare/growing season and the average income of farmers rice farming no-tillage system is Rp.6,167,319.44 per hectare/growing season. Farming efficiency average or Return Cost of Ratio (RCR) for paddy rice tillage system is Rp.3,17, while for rice farmers no-tillage system is Rp.2,37. From t-test result found 15,817 with t-table in the amount of 2,060. This shows that net income received by farmers tillage system greater than no-tillage system.
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    EFEKTIFITASPENGEMBALIAN MODAL USAHA DALAM PROGRAM PENGEMBANGAN USAHA AGRIBISNIS PEDESAAN(PUAP) DI DESA KoTo RINGIN KECAMATAN MEMPURA KABUPATEN SIAK
    (2014-02-20) Cepriadi; Sayamar, Eri; Asyikurrahman
    The objective of this study is to find out the implementation of PUAP programs fund and is effectivencess at gapoktan pinang makmur.in koto ringin mempura siak. Bassed on the research , th effectiveness of BLM_PUAP fund distribution at Gapoktan pinang makmur in koto ringin mempura siak which is measured from several variables, such as capital loan, membership can be said to be good with score obtained 2.59. According to the members of fund distribution at Gapoktan. The distribution can be said to be smoth. In addition, the rate of capital return in this program as a whole is returned in accordance with the obligations required under categories of appropriate in quantity, appropriate in time and quantity and only a small. Number of returning which is not returned under category on time repayment.
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    “Pengaruh Program Kemitraan Oleh Ptpn V Terhadap Tingkat Pendapatan Petani Semangka Di Kelurahan Simpang Baru Kecamatan Tampan Kota Pekanbaru”
    (2013-01-30) Pakpahan, Rini Aprilia; Cepriadi; Arifudin
    The study aims to determine the revenue respondents before and after the program, analyze the causes do not change the use of the means of production of watermelon and how the rights and duty of PTPN V and respondents. The method used is the method of survey respondents with a purposive sampling technique by the total number of respondents were 13 people. The results showed an average of 1 hectare of land area farmers with a total production cost of farming watermelons before 32370.800/year and after 38280.800/year increase of 15.44%, the average gross income built before Rp 49546.154/year with an average production rate of 26.077/year rose by 5.80% to 26.692/year and net income before the amount Rp.17.175,354/year be 28449.969/year (65.64%). Before and after the program, the use of the means of production remain as respondents around the needs of watermelon cultivation tokke supplied by the agreement are entitled tokke prices. However, after the assistance, assisted respondents are able to meet the needs of a watermelon farm without the help of tokke so farmers more independent. Rights and duty between PTPN and respondents also been running well.
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    PENGARUH PROGRAM PEMBERDAYAAN DESA/KELURAHAN (PPD/K) TERHADAP TINGKAT PENDAPATAN MASYARAKAT PENERIMA DI KELURAHAN MUARA FAJAR KECAMATAN RUMBAI KOTA PEKANBARU
    (2014-03-04) Yusri, Jum’atri; Cepriadi; Utami, Fika
    Poverty is a very complex issue, need the participation all of society elements. Riau government in poverty reductions through program pemberdayaan desa/kelurahan (PPD/K). Program Pemberdayaan of Desa/kelurahan for income society especially in Muara Fajar village, Rumbai subdistrict Pekanbaru city. The observation have purpose 1) to analyze the effect of public revenue before and after the program pemberdayaan desa/kelurahan, 2) to analyze the distribution of public revenue before and after the program pemberdayaan desa/kelurahan. Research using survey methods. The result of analysis coefficient rasio and t test analysis showed that the income levels have increased. This is due to assistance program pemberdayaan Desa/Kelurahan that is used for the purchase of production factors. In calculating the t test shows that the value t count> t table wich indicates that’s the presence of a positive effect on incomes. For the gini coefficient ratio also increased from 0.24 to 0.25, wich means that the inequality become lighter with incomes fairly evenly.
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    PENGARUH PROGRAM PEMBERDAYAAN DESA/KELURAHAN (PPD/K) TERHADAP TINGKAT PENDAPATAN MASYARAKAT PENERIMA DI KELURAHAN MUARA FAJAR KECAMATAN RUMBAI KOTA PEKANBARU
    (2014-03-08) Yusri, Jum'atri; Cepriadi; Utami, Fika
    Provety is a very complex issue, need the participation all of society elements. Riau government in provety reduction through program pemebrdayaan desa/kelurahan (PPD/K) . program pemeberdayaan desa kelurahan have purpose to overcome the limitations of capital for the poor. This research to know impact of program pemberdayaan desa/kelurahan for income society especially the effect of public reveue before and after the program pemberyaan desa/kelurahan. Research using survey methods. The research was carried out on participant houscholds in 2009. With the purposive sampling technique. The result of analysis coefficient rasio and test analysis showed that the income levels have increased. This is due to assistance program pemberdyaan desa/kelurahan that is used for the purchase of production factors. In calculating the test shows that the value t cout> t table which indicates that the presence of a positive effect on incomes. For the gini coefficient ratio also increased form 0.24 to 0.25 wich means that the inequality become lighter with incomes farly evenly.
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    PERBANDINGAN PENDAPATAN SISTEM KEMITRAAN PETERNAKAN AYAM BROILER DI KOTA PEKANBARU
    (2014-02-19) Cepriadi
    This research was done at PT> Ramah Tamah Indah in Pekanbaru city, thi research aim know companies system and concept of partnership, implementation conception of partnership, and knowing comparison mount the breeder earnings. This research was done during eight month, from sept to November 2009. Technique of intake sampel is method of purposive sampling where breeder taken as responder is breeder which have partner with the division system of result of pursuant to index produce (ip) and 5 breeder which have partner with the system of sharing holder 50:50. The result show the partnership concept that could be realized are conservancy fee range, medium produce the livestock provided by a company, gift insentive, technical aid from the company marketing guarantee, and election of system result division agreed on by both paties. Average of net earning of effort livestock of chicken of broiler system of index production (Ip) is Rp. 5.891.662 and for the system od sharing holder 50:50 is Rp.8.466.241 and system from result test obtained conclusion that at this period, earnings of breeder of system of sharing holder 50:50 bigger than system breeder of index production (ip)
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    PERSEPSI ANGGOTA TERHTADAP PELAYANAN PENGEIOLA DALAM MENYALURKAN DANA USAHA EKONOMI KELURAH AN SIMPAN PINJAM (UEK-SP) DI KELURAHAN MUARA FAJAR KECAMATAN RUMBAI KOTA PEKANBARU
    (2014-02-20) Yulida, Roza; Cepriadi; Minarsih
    muara Fajar village is a village with the largest number of poor households in the Sub District Rumbai that is 522 households, or approximately 25.42% of the total poor households in the Sub District Rumbai. To address the high rate of poverty was launched various programs to reduce poverty among them is the program of economic effort village savings and loans (UEKSP). Implementation of the Business Economics program Village Savings and Loans (UEK-SP) will not run (beneficial) to the economic development of the people if the people can not access the program easily and cheaply. This depends on the service provided to the community program manager. this study aims to see how the implementation of the Village Enterprise Fund distribution to the public through UEK-SP program and find out the perception of members of the management service provided UEK-SP. Based on the results of research in the fleld, showing that the channeling of funds through the village business UEK-SP muara Fajar has been properly executed in acordance with applicable regulations. This credit has been channel to the people who have a business but lack the capital to develop it. Furthermore the perception of members of the ministry of funds manager in the Economic Business Village Savings and Loans (UEK-SP) in the muara fajar village District Rumbai Pekanbaru generally expressed either by the total score obtained is B.65 with both categories of perception, a member of UEK-SP managers may be reliable in managing UEK-SP, has a high responsiveness to members, also has an elxpathy or a high social life, and able to convince its members that no doubt of the services they provide and be able to provide the best service with the physical facilities that support.
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    Profil Petani Kelapa Sawit Pola Swadaya Di Desa Senama Nenek Kecamatan Tapung Hulu Kabupaten Kampar
    (2015-07-03) Sayamar, Ery; Arifudin; Yulida, Roza; Yusri, jumatri; Cepriadi; Kausar
    Penelitian ini bertujuan untuk mengetahui karakteristik internal dan ekstemal petani petani kelapa sawit, serta persepsi dan sikap petani terhadap usahatani kelapa sawit. Metode penelitian yang digunakan adalah metode survey, dimana data diambil dengan melakukan wawancara menggunakan panduan kuesioner yang telah dipersiapkan. Sampel penelitian ini adalah petani kelapa sawit pola swadaya yang diambil dengan menggunakan metode simpel random sampling. Data dianalisis dengan menggunakan metode analisis deskriptif kuantitatif dan kualitatif. Hasil penelitian menggambarkan bahwa karakteristik intemal, petani umumnya termasuk usia produktif, namun tingkat pendidikan mereka umumnya rendah. Jumlah tanggungan keluarga relative kecil, dengan luas lahan usahatani umumnya 2-3 Ha. Tingkat pendapatan petani antara Rp. 1.000.000,- s.d Rp.3.000.000,- dengan pengalaman bemsahatani yang rata-rata sudah relative lama yaitu 8 s.d 19 tahun. Tingkat kekosmopolitan petani responden masih rendah. Dilihat dari karakteristik ekstemalnya, kondisi lingkungan menumt petani sangat mendukung untuk melakukan usahatani kelapa sawit. Petani masih kesulitan untuk mendapatkan sarana produksi dan harga sarana produksipun dirasakan petani masih mahal. Di Desa Senama Nenek tidak ada penyuluhan usahatani kelapa sawit. Sumber informasi tentang usahatani kelapa sawit hanya didapatkan petani dari teman sesama petani dan tetangga mereka. Persepsi petani tentang usahatani kelapa sawit, bahwa usahtani kelapa sawit menguntungkan dan cukup mudah untuk diusahakan. Petani juga berpendapat bahwa usahatani kelapa sawit tidak memsak lingkungan. Sikap positif ditunjukkan oleh keluarga dan masyarakat sekitar yaitu berupa dukungan terhadap usahatani kelapa sawit yang diusahakan petani responden.
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    Strategi Pemasaran Lepat Bugi Agroindustri di Palung Raya Desa Tambang Raya Kabupaten Kampar
    (2014-02-15) Azmi,Zul; Eliza; Cepriadi
    The agro-industry production must be supported by the existence of marketing activity, since production and marketing have significant correlation and inseparable. The aim of this research is to analyze the marketing mix (product, price, distribution, promotion) upon the consumer behavior of the agro-industry product namely “Lepat Bugi” in Palung raya Village, Tambang District, Kampar Regency. Another aim is to identify the strength, weakness, opportunity, and threat and decide the alternative of marketing strategy according to the production scale. This research was conducted in Palung Raya District Kampar Regency, and consists of 23 respondents as the Lepat Bugi business doers. From the appointed numbers, the classification based on the business experience turns into three groups consist of 8 years of experience, 6 years and 3 years. Fishbein and SWOT analysis are used as the data analysis. The result of this research shows that the residents under the productive age are 654 people or 60,89%, the residents’ educational level in Elementary School are 450 people or 55,83%. For the entrepreneurs identity, the age of those entrepreneurs are in productive age. From those three entrepreneurs in the age range of 35-53 or 100%, the level of education obtained by Lepat Bugi entrepreneurs are in 66.7%, and they have graduated from the high school level. Meanwhile, for the business experience aspect that is owned by the three entrepreneurs which only still last in three years, is rated as 33.3%, medium business experience of six years is 33.3%, and the longest eight years of business experience is 33.3%, the number of family dependents of lepat bugi entrepreneurs are in high enough rate, it is ≥ 7 people rated as 66.67%. Purchase attitudes of product attribute which is a flavor, is in the value of (5.28). Consumer attitudes toward price attribute is upon the market price valued as (5.46). Consumer attitudes toward the distribution attribute is in direct distribution to the consumers (5.73). Consumer attitudes toward the promotion attribute is upon the banner (7.47). The marketing strategy of lepat bugi business is about maintaining the product quality, increasing the promotion, and registering businesses to FDA.
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    THE STRATEGY OF OVERCOMING THE EXISTENCE OF PROCESSING PALM OIL IN THE SUB-PROVINCE OF SIAK
    (2014-02-20) Cepriadi
    The target of palm tree oil factories in the Sub-Province of Siak is to improve the level of daity life along with society. This development is done by exploiting standard natural resources upon which human being play the part as the perpetrator due to this particulor activity oppears the existence of having environmental changes as the consequences. The environmental changes tlhat appears today are the poor water condition, pollution and our streets becoming more noisy. This changes can be either positive but can also have in negative effect to the environment. where the happening of contamination irrigate counted 9 responder (30%0) experiencing of caused trouble is management waste place which still in rough and resulted residu from pesticide which is application at palm garden; effect contamination of air counted 2l responden (70%r) which because of factory smoke, vapour/aroma from liquid waste also deliver crowd large group fly, and wich dirt yielded by to transport truck; effect contamination voice counted 11 responder (36.66%) which because of activity offactory operational pasca and pre and voice from delivery truck. Positive impact the increasing of amount of money circulating in rural area region, extending field and employment try, make-up of prosperity of society around, giving ccntribution to area development try, existence of human resource development, facilities and basic facilities development absorbtion local labour, counselling agriculture, health, and society, can continue education its child of higher level. condition of housing af society around becoming better before existence of seen PKS from roof facet, wall, and house floor, ownership of personal well, payment obligation of company to state. Have the happening of real influence to society and environment about to the existence Of oil palm tree factory, become require to strive accept responsibility affect where improving Positif i impact and minimization/ eliminating negative impact to be target of national development realized to through technique analyse SWOT, strategy able to do it thst is drawing enthusiasm all investor to inculcate its capital effort plantation of oil palm tree, improving role and also society in and making obsertation AMDAL, performing tight abservation to efort which harming society and also the existence of coherent sanction to cokerent collision to conducting make-up of local human resource, opening opportunity work to society from all society element
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    TEORY DAN PERSPEKTIF SOSIOLOGI PERTNIAN : MEMBANGUN SOSIOLOGI PERTANIAN BERBASIS KEARIFAN LOKAL (LOCAL WISDOM
    (2014-02-21) Kausar; Sayamar, Ery; Cepriadi
    Sosiologi sebagai suatu ilmu penegtahuan yang empiris mengalami perkembangan yang sangta pesat dalam beberapa decade terakhir ini, seiring dengan laju perkembangan peradapan manusia dengan berbagai permasalahan yang kompleks. Sosiologi memiliki banyak cabang keilmuan dan lintas ilmu, salah satunya dalah sosiologi pertanian dan sosiologi pedesaan. Dua ilmu sosiologi ini (sosiologi pertanian dan sosiologi pedesaan) menjadi matakuliah wajib di berbagai perguruan tinggi di indenesia tidak saja pada jurusan sosilogi fakultas ilmu social dan ilmu politik (fisipol) namun juga pada jurusan social ekonomi pertanian fakultas pertanian. Ilmu sosiologi pertanian merupakan ilmu yang relative baru berkembang, sebagai ilmu yg relative baru maka literature ataupun referensi tentang sosiologi pertanian masih sangat sedikit, apalagi teori dan perspektif yang sesuai dengan konteks masyarakat pertanian di Indonesia. Literature tentang sosiologi pertanian yang saat ini banyak berorientasi pada perspektif para sosiologi merupakan ilmu pengetahuan yang majemuk. Kekuatiran lain dengan digunakannya teory ataupun perspektif barat untuk melihat masyarakat non-barat dapat melahirkan “ imperialism akademik”salah satu alternative untuk melahirkan teory baru adalah dengan menggunakan kearifan local menjadi basis teri dan perspektif yang empiris dalam sosiologi pertanian, untuk menjawab keterbatasan teory dan perspektif sosiologi pertanian dari barat yang belum tentu semuanya sesuai dengan kondisi masyarakat di tempat lain. Khususnya di Indonesia dan Negara berkembang lainya. Kearifan local dan teory serta perspektif barat bias saja dipadukan dalam menganalisis masalah social dalam masyarakat pertanian yang semakin kompleks seperti saat ini. Maka dalam membuat kurikulum matakuliah dan praktikum sosiologi pertanian sudah seharusnya materi karifan local dimasukkan dalam kurikulum.