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  1. Home
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Browsing by Author "Deriska, Windi Heliana"

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    ANALISIS PERBANDINGAN KESUKSESAN APLIKASI GOJEK DAN GRAB DI KOTA PEKANBARU DENGAN MODEL DELONE DAN MCLEAN
    (Elfitra, 2023-01) Deriska, Windi Heliana; Salambue, Roni
    In this study, a comparative analysis of the success of the Gojek and Grab applications was carried out which aims to measure the success of the Gojek and Grab applications. Competition from the two companies makes potential consumers or the general public confused about having to choose one of these applications, so it is necessary to carry out a comparative success analysis to see what factors produce good benefits for users using the DeLone and McLean information system success models to measure the success of the Gojek and Grab applications. The results of this study indicate that user satisfaction is a factor influencing net benefits, meaning that satisfaction with the information and services provided by Gojek and Grab produces good benefits for users, namely increased productivity, experience, knowledge and communication effectiveness for users.

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