Browsing by Author "Diego, Caroline V. San"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    The Con-Triad Response In The Promotion Of Healthcare From A Social Networking Site: The Interactivity Of Promoters And Consumers In Facebook
    (2015-06-18) Diego, Caroline V. San; Suva, Rosanna P; Nicolas, Gerardo A; Rivero, Jenica Ana A; Diino, Michael Joseph S; Ibaretta, Isabel Paula C; Ferrer, Kathreen Alexis C; Galang, John Bervin S; Hilo, Lady Valerie Mae V; Jayme, Jerolly C; Morales, Apple Grace O
    The present study, which is anchored in the interesting but less investigated field of virtual health promotion, examined the concept of interactivity relative to two (2) intersecting actors and their corresponding activities at health promotion in a social networking site, namely (1) promoters or wall posts and (2) consumers or thread comments. This research made use of bibliometric analysis involving validation through covert non-participative observation of five thousand and twenty-five (5,025) thread comments from twenty-three (23) health-related SNS pages. Researchers performed and exhibited a resilient and adaptive procedure to assess the importance of SNS interaction. Results of the analysis aspired to supplement the previous gaps in the literature by advancing three (3) themes eidetic of the thread comments and interactions between the SNS site and the virtual participants, namely: (1) concern, (2) conflict and (3) concept, which was further referred to as the Con Triad Response in Healthcare Promotion. Impliedly, the study communicates the need to understand SNS consumers’ motivation for engaging in and adopting new communication technologies and the unseen potential of SNS in furthering public health awareness and related teaching.