Browsing by Author "HIDAYAT, ANDY"

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    KEPENTINGAN INDUSTRI OTOMOTIF HYUNDAI MENJADI SPONSOR PIALA EROPA (UEFA EURO) TAHUN 2000 – 2012
    (2013-06-17) HIDAYAT, ANDY
    The purpose of this research is to describe the Interest of Hyundai Automotive Industry in European Football Competition (UEFA EURO CUP). Hyundai as South Korean automotive industry became as Automotive Sponsorship for this competition. The globalization effect had been increase the interdependence of country and it make high competition. Implications that occurred in the Hyundai automotive industry after as a sponsorship make brand of Hyundai in Europe become famous. The Europe Football Competition as brand market for Hyundai makes brand Hyundai not only famous in Europe and also famous in the world. It caused the Europe Football Competition is the second ( 2nd ) famous football after FIFA World Cup. The famous brand product make Hyundai growth quickly and Hyundai build investment factory almost in all of country in Europe.