Browsing by Author "Lina S, Ester"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    ANALISIS PELAKSANAAN PROMOSI DI PT. BANK PANIN TBK CABANG UTAMA PEKANBARU
    (2013-01-16) Lina S, Ester
    Abstract: This study did not meet the target set of nominal demand deposits, time deposits and savings set out in the last three years at PT. Bank Panin Tbk Main Branch Pekanbaru. The purpose of this study is to investigate the implementation of the campaign and to find obstacles in the implementation of the promotion in the PT. Bank Panin Tbk Main Branch Pekanbaru. Promotion is conducted advertising, sales promotion and personal selling. The population in this study were all customers of PT. Bank Panin Tbk Pekanbaru Main Branch in the form of savings, current accounts and deposits amounting to 38,743 customers. Sampling using Slovin formula to obtain a sample of 100 respondents. Data was collected by observation, questionnaires and interviews. Data analysis using quantitative descriptive analysis. The research concludes that the implementation of the promotion of the PT. Bank Panin Tbk Main Branch Pekanbaru which includes advertising, sales promotion and personal selling is good, but there are still flaws in the lack stout advertising and sales promotion is a reward program held by the Bank Panin only for certain people only. While the obstacles in the implementation of the advertising campaign is the indicator should follow the policy of the Central Bank Panin. In addition to the sales promotion that many customers do not know the specific customer rewards program Riau Province held by PT. Bank Panin Tbk Main Branch Pekanbaru implemented due to lack of advertising.