Browsing by Author "Mayang Sari, Maulina"
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Item ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN PADA WAROENG STEAK & SHAKE CABANG TUANKU TAMBUSAI PEKANBARU(2013-04-05) Mayang Sari, MaulinaThis reseach briefly to experiential marketing influence which are variables sense, feel, think, act and relate to the customer loyalty of Waroeng Steak &Shake Tuanku Tambusai Pekanbaru branches. The population was people eating Waroeng Steak & Shake Tuanku Tambusai Pekanbaru branches more than 1 time a sampling technique using purposive sampling method with a total of 96 people. The method of data analysis used in this study is a quantitative method that the multiple regression analysis with SPSS