Browsing by Author "hutagalung, alex"

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    ANALISIS PERMINTAAN MASYARAKAT TERHADAP SEPEDA MOTOR YAMAHA JUPITER MX DI KOTA PEKANBARU
    (2013-02-18) hutagalung, alex
    The research was conducted in the city of Pekanbaru.The purpose of this study was to determine the influence of technology, brand image, parts, and whether these factors affect demand success YAMAHA JUPITER MX motorcycle in the city of Pekanbaru. Model analysis of the data used by the authors in this study is descriptive.The data used are primary data and secondary data. The results of research based on primary data about the response of the owner of Yamaha Jupiter MX show that the technology chosen to be the main factor affecting demand is 100%, followed by a 80% factor of spare parts and the smallest is brand image factor of 78.89%.The results based on 90 respondents note that the technology, brand image, parts, successfully influencing demand Yamaha Zupiter MX motorcycle