Faculty of Economic

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    PERKEMBANGAN INDUSTRI KUSEN DI KABUPATEN KAMPAR STUDI KASUS KECAMATAN BANGKINANG SEBERANG
    (2012-11-06) Marjulis
    ABSTRACT The research was conducted in Bangkinang Seberang district Kampar regency by observation area. The purpose of this study is: to determine how the development of the door frame industrial in Kampar regency of Riau Province. The results of this study will be expected to give benefits the institutions involved inorder to make industrial development policy especially for the development of the industry in the future and information material for future research. The data used in this research were by using questionnaires, observation and interviews, and the sampling method used is the census. Where the number of entrepreneurs of door frame in the Bangkinang Seberang District were 17 units as representing of Kampar regency. The data gathered were analyzed by analysis methods that are describtive and the whole potential in the door frame industry was analyzed by using SWOT analysis to see which the strength and weak factors (internal factors) and opportunities and threats factors (external factors). The results of this research that the door frame industry in Kampar regency was unfavorable developments, it could be seen from the increasing of business units that are in the process of production. The Difficulties in getting raw materials of wood becomes a major factor why the industry is not growing. The potential of raw materials to make this industry even the production could be stopped. But still evolved from the potential workforce owned, investment / capital easily, production and government policies that still support this industry to continue to thrive.
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    PENGARUH FAKTOR INTERNAL BANK TERHADAP PROFITABILITAS PADA BANK GO PUBLIC DI INDONESIA
    (2012-11-23) Kristiana, Vera
    The objective of this research is to know the influence of bank internal factors to profitabilitas of banking that go public in Indonesia. This research use bank internal factors as independent variable and profitabilitas ( ROA ) as dependent variable. Bank internal factors measured by third party fund ( X1 ), Non Performing Loan ( X2 ), Capital Adequacy Ratio ( X3 ) and Credit Expansion ( X4 ). In this case, the research uses bank’s annual reports which are listed in Indonesia Stock Exchange in 2006 until 2010. Sampling technique which is used is purposive sampling method and result 15 samples from 40 banks with observation period from 2006 until 2010. The analysis method used statistical method which is double linear regression, t test and F test. T test is used to analysis the partial influence of independent variable to dependent variable. F test is used to analysis simultaneous of independent variable to dependent variable. The result of this research shows that third party fund and capital adequacy ratio have positive and significant influence to profitabilitas ( ROA ). Third party fund it shows from t arithmethic > t table ( 3,122 > 1,99 ) and capital adequacy ratio ( 3,926 > 1,99 ). Non performing loan ( NPL ) and credit expansion have negative and not significant influence to profitabilitas, it shows from t aritmethic < t table. Non performing loan ( -1,924 < -1,99 ) and with signification 0,058 > 0,05 and the credit expansion ( 0,463 < 1,99 ) and with signification 0,645 > 0,05. From the analysis result, can conclusion that third party fund, non performing loan, capital adequacy ratio and credit expansion have simultaneous influence to profitabilitas
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    PROSPEK INDUSTRI KECIL FLORIST DI KOTA PEKANBARU
    (2012-11-23) Patra, Jefri Rinald
    Penelitian ini dilaksanakan di Kota Pekanbaru Provinsi Riau. Tujuan penelitian ini adalah untuk mengetahui lebih jauh prospek Industri Florist di Kota Pekanbaru di masa akan datang serta besarnya keuntungan yang diperoleh. Penelitian ini di harapkan dapat bermanfaat sebagai bahan informasi bagi pembaca dan bahan acuan bagi pihak-pihak yang berkepentingan dengan masalah ekonomi industri. Serta sebagai pertimbagan bagi pihak-pihak yang ingin menjalankan industri florist. Teknik pengumpulan data yang diambil dalam penelitian ini adalah dengan menggunakan daftar pertanyaan (questioner), interview atau wawancara dan observasi. Dan metode pengambilan sampel yang digunakan adalah “random sampling” dengan mempertimbangkan kedekatan antara peneliti dengan sampel/unit usaha, dimana jumlah populasi secara keseluruhan sebanyak 40 industri florist dan sampel sebanyak 20 industri florist. Analisis data yang digunakan adalah analisis deskriptif. Dari hasil penelitian dapat diperoleh bahwa industri florist di Kota Pekanbaru memiliki prospek yang baik ditinjau dari analisis kelayakan usaha dan perhitungan break even point (BEP), dan hasil B/C ratio. Dimana diperoleh nilai B/C ratio 1,642641161> 1, artinya industri florist di Kota Pekanbaru layak dan memenuhi kriteria untuk dijadikan usaha. Sedangkan nilai BEP per satuan produk 41 unit dan BEP penjualan produksi Rp. 981.863, artinya untuk mencapai titik impas harus memproduksi minimal 41 unit papan bunga dengan nilai penjualan produksi senilai Rp. 981.863
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    Penelitian ini dilakukan di Kota Pekanbaru pada bulan Februari 2012 sampai bulan mei 2012. Tujuan penelitian ini adalah untuk mengetahui kondisi kesehatan bank pada bank riau di Provinsi Riau dengan studi kasus pada PT. Bank Riau Kepri. Analisis data yang digunakan adalah analisis stastik regresi linear sederhana dan berganda karena dikhawatirkan mengandung Multikolinearitas, dengan pendekatan analisis kesehatan bank profibilitas Return on Asset (ROA) dan Return on Equity (ROE) yang digunakan untuk memberikan gambaran tentang kondisi kesehatan bank riau di Provinsi Riau dengan studi kasus pada PT. Bank Riau Kepri Pengujiannya adalah Rasio Keuangan dengan uji regresi (Uji F). Dari hasil Uji F dengan regresi linear sederhana Rasio Keuangan yang paling signifikan adalah Rasio Biaya Operasional dengan Pendapatan Operasional (BOPO) dengan R square (R²) sebesar 70,6 % terhadap Return on Asset (ROA) dan R square (R²) sebesar 86,4 % terhadap Return on Equity (ROE). Sedangkan dari hasil Uji F dengan regresi linear berganda Rasio Keuangan memiliki pengaruh signifikan dengan R square (R²) sebesar 96,8% terhadap Return on Asset (ROA) dan R square (R²) sebesar 98% terhadap Return on Equity (ROE)
    (2012-11-23) Siregar, Abdul Rahman
    Penelitian ini dilakukan di Kota Pekanbaru pada bulan Februari 2012 sampai bulan mei 2012. Tujuan penelitian ini adalah untuk mengetahui kondisi kesehatan bank pada bank riau di Provinsi Riau dengan studi kasus pada PT. Bank Riau Kepri. Analisis data yang digunakan adalah analisis stastik regresi linear sederhana dan berganda karena dikhawatirkan mengandung Multikolinearitas, dengan pendekatan analisis kesehatan bank profibilitas Return on Asset (ROA) dan Return on Equity (ROE) yang digunakan untuk memberikan gambaran tentang kondisi kesehatan bank riau di Provinsi Riau dengan studi kasus pada PT. Bank Riau Kepri Pengujiannya adalah Rasio Keuangan dengan uji regresi (Uji F). Dari hasil Uji F dengan regresi linear sederhana Rasio Keuangan yang paling signifikan adalah Rasio Biaya Operasional dengan Pendapatan Operasional (BOPO) dengan R square (R²) sebesar 70,6 % terhadap Return on Asset (ROA) dan R square (R²) sebesar 86,4 % terhadap Return on Equity (ROE). Sedangkan dari hasil Uji F dengan regresi linear berganda Rasio Keuangan memiliki pengaruh signifikan dengan R square (R²) sebesar 96,8% terhadap Return on Asset (ROA) dan R square (R²) sebesar 98% terhadap Return on Equity (ROE)
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    QUALITY ANALYSIS OF EFFECT OF LEADERSHIP AND SUPERVISION OF EMPLOYEE DISCIPLINE AT PT. GREENTECH CAKRAWALA MOTORINDO PEKANBARU
    (2012-11-23) S, Masitah
    This study aims to determine how these variables influence the quality of leadership and oversight of the work discipline of employees at PT. Greentech Cakrawala Motorindo pekanbaru. This study uses primary data is data obtained from interviews and questionnaires giving to all employees at PT. GreentechCakrawala Motorindo Pekanbaru. Primary data were obtained relating to the objects and organizational structure. in this study population of 50 people and census methods. The method of analysis used in this study is the method of multiple linear regression. From the results of testing that has been done, the partial regression test (t test) showed that the variable quality of leadership and supervision partially affect labor discipline, leadership qualities and variables have the most significant effect of the variable labor discipline. The magnitude of the effect caused by (R2) by the variable quality of leadership and supervision together the disciplines of 70.3% variable, while the remaining 29.7% is influenced by other variables not examined in this study
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    ANALISIS PERMINTAAN TERHADAP JASA PENGIRIMAN PADA PT.TIKI JALUR NUGRAHA EKAKURIR (JNE) TUJUAN PEKANBARU-JAKARTA DI KOTA PEKANBARU
    (2012-11-23) Parhusip, Marlina
    Jasa pengiriman adalah salah satu usaha yang berkembang saat ini, hal ini ditandai dengan banyaknya usaha sejenis yang memperebutkan pasar jasa pengiriman. Banyaknya bisnis online mengakibatkan permintaan terhadap jasa pengiriman juga meningkat. Hal ini dikarenakan dalam proses agar barang sampai ketangan pembeli menggunakan jasa pengiriman. Salah satu diantara banyaknya jasa pengiriman yang ada adalah PT.JNE. Penelitian ini dilakukan pada PT. JNE Pekanbaru. Tujuan penelitian adalah untuk mengetahui pengaruh harga, pendapatan perkapita, dan jumlah penduduk terhadap permintaan jasa pengiriman barang pada PT.JNE tujuan Pekanbaru-Jakarta. Model analisa data yang digunakan dalam penelitian ini adalah regresi linear berganda dan data yang digunakan adalah primer dan data sekunder. Adapaun hasil penelitian yang diperoleh dari uji F adalah F hitung > dari F tabel (35,384 > 19,2) yang artinya harga, pendapatan perkapita, dan jumlah penduduk berpengaruh secara signifikan terhadap permintaan jasa pengiriman JNE. Hasil perhitungan koefisien determinasi (R 2 ) adalah 0,982. Artinya adalah harga pendapatan perkapita dan jumlah penduduk mempengaruhi permintaan jasa pengiriman sebesar 98,2%
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    FACTORS THAT CAUSE EXCAVATOR BRAND KOMAT'SU MORE SUPERIOR TO OTHER BRANDS IN THE CITY OF PEKANBARU
    (2012-11-23) Romidalisa, Mimi
    The research was conducted in the city of Pekanbaru to the consumer brand of heavy equipment Excavator komat'su. This study aims to determine what factors are causing komat'su excavator brand is superior to other brands in the city of Pekanbaru (Excavator bucket capacity 0.8 m3). The population in this study amounted to 45 people, and the sample used is the full sample of 100% of the amount polulasi whole, because the number polulasinya bit. The data used in the Secondary and Primary Data obtained from PT. United Tracktors, data from BPS (Central Bureau of Statistics) Riau, interviews and questionnaires. The analysis method used is descriptive analysis to classify the measured variables in order to avoid errors in determining the outcome of the data. The results showed that brand loyalty, product kenerja efficiency, customer satisfaction levels influence the factors that cause the excavator brand komat'su superior to other brands in the city of Pekanbaru. Based on these results it is suggested that the company should brand loyalty can be maintained by the company, given the competition in the market, especially for CAT and Hitachi products. Efficiency performance has been very good product based on the results of research, but it is expected to be the future continue to innovate with increasing advances in technology. Although the level of customer satisfaction is still likely than average to be expected, but the company should not be too easily satisfied with the achievements that have been obtained, so that should continue to be maintained and enhanced. Although the level of customer satisfaction is still above the average tends to the wishes but the company should not be too quickly satisfied with the achievements defended as necessary to continue to be improved
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    Factors analysis that influence society demand of Tupperware product in Bengkalis district (Case study Bengkalis subdistrict)
    (2012-11-23) Kurniasari, Dian
    Bengkalis Subdistrict is the place that had been chosen to hold the research. The object consist of bengkalis society, where Tupperware consumer are used as respondent. This research is aimed to know which factors that influence the consumer demand on Tupperware product in Bengkalis Subdistrict. Data that used in this research are primary data and secondary data. Both data will proceed using analysis method, where the calculation will do by using quantitative analysis, and observation will do using descriptive analysis. The sample that being use in this research are consist of 89 respondents from Tupperware consumer instead of 821 people of Tupperware member all over Bengkalis District. According to quantitative analisys there are two test should be counted, t test and Ftest. From the calculation using t test, it is delivered that t hitung> t table where t hitung 5,966 and t table 1,987. The result for Ftest calculation is F hitung> F table where Fhitung 17,980 and Ftable 3,120. Based on t test Ha that is received significant. It is delivered that the demand of Tupperware product in Bengkalis Subdistrict are depend on income and cost. According to Ftest, income has a bigger influence for consumer demand compare to the cost. It can be seen from the cost regretion value that is smaller than t table (cost regretion=-2,832< ttable=1,987). The result of R 2 calculation it self is 0,295. It shows that demand variation of Tupperware product 29,5% and the rest are influenced by others factors. According to observation using descriptive analysis, it is delivered that Tupperware product demand is influenced by product quality and Tupperware lifetime guarantee
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    The Analysis Of Mortages Demand Griya Utama At PT Bank Tabungan Negara Sudirman Branch in Pekanbaru
    (2012-11-23) Apri yanti, Deani
    The research is conducted by PT Bank Tabungan Negara, Sudirman Branch in Pekanbaru City. The aim of this research is to determine the factors that influence the demand on mortages at PT Bank Tabungan Negara, Sudirman Branch in Pekanbaru, to analyze the influence of income, customer service, interest rate and term of the mortage demand and to determine the factors that most effect the mortages demand, Griya Utama at PT Bank Tabungan Negara, Sudirman Branch in Pekanbaru. The research use descriptive analysis method. The sample in this study is the customers who use the product mortages at PT Bank Tabungan Negara, Sudirman Branch in Pekanbaru, as much as 42 person mortgage using purposive sampling. The result os survey is to reveal that customer service factor is the most influential factor in mortgage demands at PT Bank Tabungan Negara, Sudirman Branch in Pekanbaru.
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    THE INFLUENCE OF LIFESTYLE TO THE PURC HASE DECISION OF KAWASAKI NINJA BIKES IN PEKANBARU
    (2012-11-23) Almi, Niruli
    This research is aimed to analyze the influence which is appeared by variable of lifestyle that consists of utilitarian purchases, indulgences, lifestyle luxuries, and aspirational luxuries. This research uses sampling purposive technique which is chosen 104 samples. Analysis method used in this research is quantitative descriptive method, partially analysis, and simultaneous (multiple linier regression analysis) with he lping of SPSS program version 19 . From the result of the test has done, it can be proved that simultaneous regression test (F test) showed that all of free variable tested have significant influence to the Purchase Decision variable. The partial regression test (T test) showed that indulgences variable has the biggest influence to the purchase decision variable. The determination coefficient found that the influence of these four variables simultaneously to its bound variable is 47,4 percents, whereas the r emain is 52,6 percents is influenced by another variables which is not tested in this research. Fo r the company manufacturing Kawasaki Ninja must improve the quality of the product, not only the quality but also the features and new innovation that support the product, so that the customers or the users of Kawasaki Ninja feel satisfaction then keep it to be the first choice of purchase decision.
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    DEMAND ANALYSIS OF COSMETIC PRODUCTS IN SARI AYU MARTHA TILAAR PEKANBARU
    (2012-11-23) Sastro, Edianto Dedi
    The research was conducted in the city of Pekanbaru to consumer products Sari Ayu Martha Tilaar. This study aims to determine the factors that influence the level of demand for cosmetic products Sari Ayu Martha Tilaar in Pekanbaru. The population numbered 250,266 people and a sample of 100 people was determined by the method Slovin. The data used in the Secondary and Primary Data obtained from PT. SAI-PKU, the Central Statistics Agency (BPS) Riau and questionnaires. The analysis method used is descriptive analysis using ordinal scale (Likert Scale) to classify the measured variables in order to avoid errors in determining the outcome of the data. The results showed that the partial variable consumer tastes which consists of the brand, quality, ekpetasi future, packaging and labels, the price of the item itself and the price of other goods greatly affect the city of Pekanbaru in selecting cosmetic products Sari Ayu as cosmetic tools they use. While consumer income variable does not affect the demand for cosmetic products Sari Ayu Martha Tilaar In the city of Pekanbaru. Based on these results it is suggested to the company to keep menajaga value of brand equity, quality, reasonable prices and promotions are always held. Besides, it is also expected the company to expand sales outlets Sari Ayu products so consumers have no difficulty in finding the products they are looking for. Thus, consumer loyalty to cosmetic products Sari Ayu will remain intact.
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    ANALISIS PENGARUH INFLASI DAN TINGKAT SUKU BUNGA SBI TERHADAP INDEKS SAHAM LQ-45 DI BURSA EFEK INDONESIA PERIODE 2000-2010
    (2012-11-23) Kumala Sari, Aryuni Intan
    This research is purpose to describe about influence of inflation and SBI Interest Rate to LQ-45 index in BEI. The analytical method used in this study is multiple regression analysis performed with SPSS 17. Before doing multiple regression analysis, we must do a classic assumption test. This is necessary so that the regression equation is BLUE (Best, Linear, Unbiased, Estimator). In addition to assessing the goodness of fit from a model, we use coefficient of determination test, F test and t test. This research using a yearly data from 2000 – 2010 for each variable. Results from this research indicate that inflation and SBI Interest Rate influence to LQ - 45 index about 56,3% simultaneously, as for the 43,7% others is influence by others economic factor and non economic factor. Partially, there was no signicicant influence among inflation to LQ45 index, as for the SBI Interest Rate has significant influence to LQ45 index
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    ANALISIS PERMINTAAN AIR BERSIH PADA PDAM TIRTA DHARMA KABUPATEN BENGKALIS CABANG SUNGAI PAKNING DI KECAMATAN BUKIT BATU
    (2012-11-23) Fironi, Indra
    Demand for water is influenced by several factors, such as price or tarifff,income,education. PDAM Tirta Dharma Kabupaten Bengkalis Cabang Sugai Pakning must consider of debit of water to keep community can meet the deman water. Factor thar are considered as causes of increased water demann in the Kecamatan Bukit Batu must always be guarded and monitored to avoid the occurrence of water crisis in Kecamatan Bukit Batu. To find out the number of konfrehensif price or tarifff,income,education effect consumer demand for clean water community. To abtain data in this essay, the author using the quesionaie instrument to obtain data. To analyze data use quantitative analyses using thr regression formula linier berganda Result based on discussion of the main that the results obtained regression equation Y = ( 0,93) + 0,298 + 0,008+0,201+0,561. Retrieved education that the water level of income and significant demand for clean water, which is managed by PDAM. Based on the FTst with degrees significant α= 0,05 a rejected show the significant influence that the price or tarifff,income,education together affect water demand in Kecmatan Bukit Batu. Simiarly, the analysis that determinatsi obtained 60,1 % explained by all independent variabel and equal to 39,9% explained by other factor outside the model
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    DAMPAK KRISIS KEUANGAN GLOBAL TAHUN 2008 TERHADAP PEREKONOMIAN PROPINSI RIAU (ANALISIS INFLASI, PERTUMBUHAN EKONOMI, DAN EKSPOR)
    (2012-11-23) Bahtiar
    This research analyse global finance crisis impact of year 2008 to economics Provinsi Riau (analyse inflation, economic growth, and export). As for consideration constitutoing this location choice is because Provinsi Riau represent rich Provinsi with experienced resource, specially the resource energi petroleum potency. this Research target To know and analyse Global Monetary Crisis impact of Year 2008 To inflation rate, economic growth and assess exporting in Province Riau. Method analyse data which the writer use at this research is analysis by using descriptive method that is fact and data obtained by a tabulation field is later;then analysed and related to by a relevant theory and in line with from research. From research result known that by the inflation that happened the effect of global finance crisis in Provinsi Riau experience of fluctuation with downhill tendency progressively. At same period of Indonesia inflation also experience of degradation or alight from two digit become one digit. While at happened by economic growth of world economic growth delay in the year 2008 and downhill it the world commodity price have pushed acceptance degradation from various sector. And weak it the growth export service and goods is in consequence of downhill it the downhill oil price and also it the commodity request and price export as impact from global finance crisis. Degradation export and the invesment growth deceleration as became of by non-stoped economic growth source of year 2009. To take care of economic growth decline, consume society strived to remain to be taken care of taken care ofly is purchasing power socialize through inflation operation and various poorness reduction program
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    ANALYSIS OF POTENTIAL WASTE PALM EMPTY FRUIT BUNCHES AS COMPOST IN RIAU PROVINCE
    (2012-11-23) Meliana, Risa
    This research is aimed to know the potency of using empty fruit bunches of palm if it is exploited as compost fertilizer in the Province of Riau, at the same time to know the expense that can be saved using this compost. The data in this research is secondary data. The method and the data analysis which is used is quantitative descriptive using statistics projection with linier method. According to Singh et.al (1989), the amount of empty fruit bunches from one ton of empty fruit bunches is 22-23% in which the empty fruit bunches has nutrient unsure natrium (0,5%), Pospor (0,5%), and Magnesium (0,9) that can replace nutrient unsure on chemical fertilizer. . Based on the calculation, the combination of compost and chemical fertilizer can reduce the expense of fertilizing with anorganic equal to Rp.14.053 on unproductive oil palm and Rp. 12.270 on productive palm. It is estimated that in 2015 the potency of empty fruit bunches that can be exploited as compost fertilizer are 2.04 million tons and produce 846,1 thousand tons of compost fertilizer to fertilize 399.414,7 Ha
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    PENGARUH MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN HOTEL MUTIARA MERDEKA PEKANBARU
    (2012-11-28) Pratama, Raditya
    Penelitian ini dilakukan pada Hotel Mutiara Merdeka Pekanbaru yang beralamat dijalan Yos sudarso 12-a. Pekanbaru. Penelitian ini bertujuan untuk mengetahui serta menganalisis Motivasi dan Kepuasan Kerja Pekanbaruserta variabel yang lebih dominan terhadap Kinerja Hotel Mutiara Merdeka Pekanbaru. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan metode survey, dimana seluruh populasi sebanyak 55 orang dijadikan sampel. Adapun variabel yang diteliti adalah Kinerja sebagai variabel independet (Y), selanjutnya Motivasi (X 1 ) dan Kepuasan Kerja (X 2 ) sebagai variabel dependent. Pengujian hipotesis dalam penelitian ini menggunakan regresi linier berganda (Multiple Linear Regression) dengan memakai alat bantu SPSS 15.0.Hasil penelitian didapat persamaan Y = 2,894 + 0,581x 1 + 0,407x 2 . Pada pengujian melalui uji F menunjukan variabel lingkungan kerja dan kompensasi secara simultan (bersama-sama) berpengaruh positif dan siginifikan terhadap variabel kedisiplinan kerja. Dimana, f hitung > F tabel (2,44; α= 0,05), yaitu 22,756 > 3,20. Secara parsial/ individual melalui uji t ditemukan variabel Motivasi (X 1 ) lebih dominan mempengaruhi Kinerja (Y) sebesar 0,581. Sedangkan variabel Kepuasan Kerja berada pada skor 0,407. Dengan menggunakan koefisien determinasi didapat pengaruh variabel independen yakni, Motivasi dan Kepuasan Kerja terhadap variabel dependen yaitu Kinerja sebesar 74,2%, sedangkan sisanya 25,8%, dipengaruhi oleh variabel/faktor lain yang tidak termasuk dalam penelitian ini.
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    PERANAN TANAMAN PADI SAWAH TERHADAP PEREKONOMIAN DI KABUPATEN KAMPAR PROPINSI RIAU
    (2012-11-28) Yani, Fitra
    Dalam menunjang perekonomian daerah Kabupaten Kampar, tanaman padi sawah memberikan peran terhadap ketersediaan bahan pangan, penyediaan lahan pangan dengan total produksi pangan, serta peranannya dalam penempatan dan ketersediaan lapangan kerja di Kabupeten Kampar. Berdasarkan hasil intervieu dengan Instansi-Instansi terkait yang berhubungan dengan pertanian dalam subsektor tanaman pangan padi sawah yang menyimpulkan bahwa Kabupaten Kampar merupakan daerah yang strategis untuk pengembangan pertanian sehingga pertanian merupakan penyumbang terbesar terhadap PDRB Kabupaten Kampar dibandingkan sektor-sektor lainnya. Adapun dalam jurnal ini menjelaskan bahwa sektor pertanian dalam hal ini subsektor tanaman pangan padi sawah dapat mencukupi kebutuhan pangan masyarakat yang mana pada tahun 2009 sebanyak 37,49 % dari semua total ketersediaan bahan pangan, serta mampu menyediakan lapangan kerja buat masyarakat, yang mana banyaknya kelompok tani yang ada di Kabupaten Kampar pada tahun 2009 yaitu sebanyak 1010 kelompok tani padi sawah dengan persentase 45,64% dari semua total kelompok tani tanaman pangan yang ada di Kabupaten Kampar.
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    ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KREDIT ELEKTRONIK (STUDI KASUS PT. ADIRA QUANTUM MULTIFINANCE CABANG PEKANBARU)
    (2012-11-30) M, Amzal Ridho
    This research has been done in Pekanbaru at Adira Quantum Multifinance branch Pekanbaru which goal is to know what factor influence the level of electronic credit request through PT. Adira Quantum Mulifinance Branch Pekanbaru. Methodology that be apphed in this research was descriptive research and used the primary data directly from the debtor respondents of electronik credit from PT. Adira Quantum Multifinance branch Pekanbaru, Statistik Center Corporation of Riau Province. The debtor population from electronic credit through PT. Adira Quantum Multifinance branch Pekanbaru has 2314 debtor based on debtor quantity on July 2011 and the sample about 100 respondents by using Slovin theory. Base on the result of the research to 100 respondents shows that income, prime, lending rate, credit offer procedure and payment location influence offering level of consumen and electronik credit through PT. Adira Quantum Multifinance branch Pekanbaru
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    The Influence of Trust In A Brand to Brand Loyalty of Telkomsel Prepaid Subcribers in Pekanbaru City
    (2012-11-30) Jumiatik
    This research was motivated by the increasing competition between Telkomsel prepaid cards brands. The fellow Telkomsel competing brands in retaining customers or even compete in getting new customers. In particular, this reserch reviewed trust in a brand Telkomsel (As & Simpati) which was measured through a variety of factors, such as the brand characteristics, company characteristics, and customer-brand characteristics which is the form factor of brand loyalty. This research aimed to analyze the influence of brand characteristics, company characteristics, and customer-brand characteristics to brand loyalty also differen brand loyalty in Telkomsel. The number of respondents involved in the research was 100 respondents, the method used is non-probability sampling, with the sampling technique was purposive sampling. The data was collected by questionnaire spread. Methods of data analysis was performed by multiple linear regression and Independent Samples T Test (Two Samples No relation test) using SPSS version 17 software. The results showed that the brand characteristics, company characteristics, and customer-brand characteristics influence brand loyalty so that simultaneously or partially. The customer-brand characteristics is variable the biggest influence to brand loyalty. Interesting finding after allowing different test is no difference in brand loyalty. For the company telkomsel must improve the quality of brands firstly at brand characteristics, company characteristics, customer-brand characteristics, so that the customer have a high loyalty to maintain Telkomsel products are used then keep it to be the first choice in communication.
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    ANALISIS BRAND ASSOCIATION DALAM MENINGKATKAN EKUITAS MERK BANK RIAU KEPRI PEKANBARU
    (2012-11-30) Rahman, Ridho
    Penelitin ini dilakukan pada PT. Bank Riau Kepri Cabang Utama pekanbaru yang terletak di Jalan Sudirman No. 299 Pekanbaru, dengan tujuan untuk mengetahui peran brand association dalam meningkatkan ekuitas merk pada Bank Riau Kepri Pekanbaru. Yang menjadi populasi dalam penelitian ini adalah semua nasabah pada PT. Bank Riau Kepri Cabang Utama Pekanbaru. Di tahun 2011 jumlah konsumen sebanyak 27.999 orang, maka dipilih sampel dengan menggunakan Metode Slovin sehingga diperoleh responden sebanyak 100 orang dan diambil dengan metode acidental sampling. Analisis data yang dilaksanakan dalam penelitian ini adalah menggunakan metode deskriptif dan uji Cochran. Berdasarkan hasil penelitian, maka dapat disimpulkan bahwa Hasil pembahasan sehubungan dengan brand association diketahui bahwa Q hasil hitung > X2 maka hipotesis dapat diterima yang artinya bahwa brand association Bank Riau Kepri dinilai baik. Hasil pembahasan sehubungan dengan ekuitas merk diketahui bahwa Q hasil hitung < X2 maka hipotesis tidak dapat diterima yang artinya bahwa ekuitas merk Bank Riau Kepri dinilai belum kuat/tinggi. Berdasarkan tanggapan konsumen sehubungan dengan brand association dinilai baik dan dapat mempengaruhi ekuitas merk.