Pengaruh Strategi Experiential Marketing Terhadap Loyalitas Konsumen (Studi Pada RM Pondok Gurih Pekanbaru)

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dc.contributor.authorZuliarni, Sri
dc.contributor.authorSianipar, Elise Adelina
dc.date.accessioned2015-03-05T02:22:18Z
dc.date.available2015-03-05T02:22:18Z
dc.date.issued2015-03-05
dc.description.abstractPondok Gurih Restaurant is one of the medium scale restaurant in Pekanbaru since 1994, and is facing increasing competition. Therefore RM. Pondok Gurih use experiential marketing strategy to gain the loyalty customers. The purpose of this study is to analyze the influence of experiential marketing strategy to customer loyalty. This study uses quantitative descriptive with correlation technique which is data collected through questionnaire method from 96 respondents. Then, performed a simple regression analysis of data obtained. Results of research and hypothesis testing shows that there is significant positive between experiential marketing strategy and customer loyalty in RM. Pondok Gurih. Through coefficient determination test in this study prove of experiential marketing strategy influence the customer loyalty of 33,3 percent and the rest of 66,7 percent influenced by other factorsen_US
dc.identifier.otherwahyu sari yeni
dc.identifier.urihttp://repository.unri.ac.id/xmlui/handle/123456789/6789
dc.language.isoenen_US
dc.subjectexperiential marketingen_US
dc.subjectcustomer loyaltyen_US
dc.subjectrestaurant marketing strategyen_US
dc.titlePengaruh Strategi Experiential Marketing Terhadap Loyalitas Konsumen (Studi Pada RM Pondok Gurih Pekanbaru)en_US
dc.typeUR-Scientific Work Lectureren_US

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