ANALISIS PERBANDINGAN KESUKSESAN APLIKASI GOJEK DAN GRAB DI KOTA PEKANBARU DENGAN MODEL DELONE DAN MCLEAN
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Date
2023-01
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Elfitra
Abstract
In this study, a comparative analysis of the success of the Gojek and Grab applications
was carried out which aims to measure the success of the Gojek and Grab applications.
Competition from the two companies makes potential consumers or the general public
confused about having to choose one of these applications, so it is necessary to carry
out a comparative success analysis to see what factors produce good benefits for users
using the DeLone and McLean information system success models to measure the
success of the Gojek and Grab applications. The results of this study indicate that user
satisfaction is a factor influencing net benefits, meaning that satisfaction with the
information and services provided by Gojek and Grab produces good benefits for users,
namely increased productivity, experience, knowledge and communication effectiveness
for users.
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Keywords
Gojek, Grab, DeLone & McLean Information System Success Model, SmartPLS, PLS-SEM
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