ANALISIS PERBANDINGAN KESUKSESAN APLIKASI GOJEK DAN GRAB DI KOTA PEKANBARU DENGAN MODEL DELONE DAN MCLEAN

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dc.contributor.authorDeriska, Windi Heliana
dc.contributor.supervisorSalambue, Roni
dc.date.accessioned2023-05-04T08:10:43Z
dc.date.available2023-05-04T08:10:43Z
dc.date.issued2023-01
dc.description.abstractIn this study, a comparative analysis of the success of the Gojek and Grab applications was carried out which aims to measure the success of the Gojek and Grab applications. Competition from the two companies makes potential consumers or the general public confused about having to choose one of these applications, so it is necessary to carry out a comparative success analysis to see what factors produce good benefits for users using the DeLone and McLean information system success models to measure the success of the Gojek and Grab applications. The results of this study indicate that user satisfaction is a factor influencing net benefits, meaning that satisfaction with the information and services provided by Gojek and Grab produces good benefits for users, namely increased productivity, experience, knowledge and communication effectiveness for users.en_US
dc.description.sponsorshipFakultas Matematika dan Ilmu Pengetahuan Alamen_US
dc.identifier.citationPerpustakaanen_US
dc.identifier.otherElfitra
dc.identifier.urihttps://repository.unri.ac.id/handle/123456789/10977
dc.language.isoenen_US
dc.publisherElfitraen_US
dc.subjectGojeken_US
dc.subjectGraben_US
dc.subjectDeLone & McLean Information System Success Modelen_US
dc.subjectSmartPLSen_US
dc.subjectPLS-SEMen_US
dc.titleANALISIS PERBANDINGAN KESUKSESAN APLIKASI GOJEK DAN GRAB DI KOTA PEKANBARU DENGAN MODEL DELONE DAN MCLEANen_US
dc.typeArticleen_US

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