ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK MEREK VALUE PLUS DI MATAHARI HYPERMART PEKANBARU

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dc.contributor.authorKASIH, RAEYSSA PERMATA
dc.date.accessioned2013-02-02T03:07:12Z
dc.date.available2013-02-02T03:07:12Z
dc.date.issued2013-02-02
dc.description.abstractThis study aimed to determine the influence of social factors, personal factors, and psychological factors simultaneously or partially to the consumer's decision to buy Value Plus product in the Matahari Hypermart Pekanbaru. The population in this study are consumer Value Plus product that have Hi Card by 2012, amounting to 1,718 people. While the sample in this study is determine using Slovin formula, to obtain the 95 people with purposive sampling method. The analysis are using descriptive method with multiple regression models. The results showed that social factors, personal factors and psychological factors have a positive and significant impact simultaneously on consumer decisions in purchasing products Value Plus at Hypermart Pekanbaru. Partially only social factors has significantly influence to the consumer decisions in purchasing products Value Plus at Hypermart Pekanbaru, but personal and psychological factors had no significant effect.en_US
dc.description.sponsorshipGatot Wijayanto,Rendra Wasnuryen_US
dc.identifier.urihttp://repository.unri.ac.id:80/handle/123456789/1863
dc.language.isootheren_US
dc.subjectSocial Factorsen_US
dc.subjectPersonal Factorsen_US
dc.subjectPsychological Factorsen_US
dc.subjectConsumer Decisionen_US
dc.titleANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK MEREK VALUE PLUS DI MATAHARI HYPERMART PEKANBARUen_US

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